Elevate Your Sports Content with Busby

In sports, where timing and accuracy are essential, managing video content efficiently is key. Whether it’s live broadcasts, replays, or post-match analysis, having a reliable media management system is crucial. Busby is a media integration platform designed to help sports organisations streamline their video workflow. From capturing live events to editing and distributing content, Busby supports each step with tools that prioritise speed and precision.

Streamlined Content Ingestion and Management

Effortless Ingestion of Live and Recorded Content  

With Busby, sports organisations can easily ingest both live broadcasts and recorded video content. Whether you’re working with live feeds from systems like Evertz Dreamcatcher or uploading files in bulk, Busby ensures that all content is properly categorised and ready for use. Metadata is automatically generated or can be manually added through customisable forms, ensuring every clip is tagged and searchable from the start.

Real-Time Logging and Editing During Live Events  

Capture the action as it happens with Busby’s live logging feature. Operators can tag key moments—such as goals, fouls, or crucial plays—during live events, synchronising these tags with the ingested content. This real-time capability is essential for creating instant replays, highlight reels, and other content that needs to be quickly produced during live sports broadcasts.

Automatic Metadata Extraction for Easy Searchability  

Busby’s powerful integration with AI and sports data streams (e.g., Sportradar) allows for automatic tagging and metadata extraction as soon as content is ingested. Important details like player names, match events, and timestamps are instantly available, making it easy to search, edit, and distribute content efficiently.

Advanced Content Organisation and Search

Powerful Search and Tagging Tools  

Finding the perfect clip is effortless with Busby’s advanced search capabilities. Whether you’re looking for a specific play, player performance, or type of content, you can search through metadata, tags, and other criteria to quickly locate the exact footage you need. Save complex searches for recurring needs, and create shared collections or folders to organise content collaboratively across teams.

Collaborative Tagging for Team Efficiency  

In a sports environment, collaboration is key. Busby allows multiple users—whether they are editors, analysts, or coaches—to organise content by creating shared collections. This feature ensures that everyone on the team has access to the content they need, when they need it.

Seamless Editing and Post-Production

Adobe Premiere Integration for a Smooth Workflow  

Busby’s dedicated plugin for Adobe Premiere Pro lets editors work within their preferred environment while accessing all the powerful features of the Busby MAM system. Import assets directly, perform proxy edits, and automatically replace proxy files with high-resolution versions upon final export, all without leaving Premiere. This integration ensures a streamlined editing process from start to finish.

Collaborative Review and Approval Processes  

Busby makes it easy for stakeholders—producers, directors, coaches, and more—to review and approve content collaboratively. Frame-by-frame video markup and annotation tools allow for precise feedback on critical moments, ensuring that the final product meets everyone’s standards.

Efficient Distribution and Archiving

Automated Content Distribution  

When your content is ready, Busby can automatically distribute it across various platforms, including social media, internal databases, and broadcast outlets. With configurable workflows, Busby ensures that content is transcoded into the required formats and distributed according to your pre-set rules, saving time and reducing manual effort

Secure Archiving for Long-Term Storage  

For sports organisations that need to retain content for future reference, Busby supports robust archival workflows. Content can be moved from active storage to cold storage solutions like AWS Glacier, ensuring that your valuable sports footage is securely stored yet easily accessible when needed.

Robust Rights Management and Compliance

Managing Access and Rights with Precision  

In the sports industry, controlling who has access to content is critical. Busby integrates with rights management systems to ensure that content is only accessible according to the terms of your rights agreements. This includes features like embargo dates and role-based access controls, which are essential for maintaining compliance in a tightly regulated environment.

Detailed Compliance Reporting  

Stay on top of your rights agreements with detailed compliance reports. Busby’s reporting tools provide insights into system usage, content access, and distribution, ensuring that your organisation remains compliant and informed.

Reliable Monitoring and Maintenance

High Availability and Continuous Monitoring  

Busby is built for reliability, with a multiply redundant architecture that ensures no single point of failure. This is especially important for high-demand environments like live sports events. The platform is continuously monitored and regularly updated, ensuring that it remains secure, up-to-date, and ready to support your operations at all times.

Adaptable to Your Evolving Needs  

As your sports organisation grows and your needs evolve, Busby’s customisable workflows and dashboards make it easy to adapt without extensive reconfiguration. Whether you need to integrate new technologies or streamline existing processes, Busby’s flexibility ensures that your media management platform grows with you.

Discover the Busby Advantage for Sports

Busby is more than just a media management platform—it’s a game-changer for sports organisations looking to take their content to the next level. From real-time logging and editing to seamless distribution and secure archiving, Busby covers every aspect of the sports video workflow, ensuring that your content is always in play. Explore how Busby can transform your sports media management and keep you ahead of the game.

Busby Features for Sports Applications

Support for Standard and High-Resolution Video Formats	Supports all standard file types including hi-res raw files (.r3d, .ari, .mxf, .mp4, .mov, .m4v), ProRes 422, and ProRes 4444 with Alpha.Proxy file creation for formats not natively supported by HTML5.
Premiere Pro Integration:	Robust, out-of-the-box plugin with Adobe Premiere Pro.Dedicated Premiere panel with access to search, select, and import assets.Supports proxy workflow, enabling editors to work with proxy files and later replace them with high-res files during final export.
Metadata Management:	Straightforward metadata management, including keyword management, custom metadata fields, and integration with embedded file metadata (IPTC, EXIF, XMP).Supports bulk actions such as bulk adding metadata, bulk editing, bulk upload, and bulk deletion.
Advanced Search Capabilities:	Advanced search options including faceted search, fuzzy search, advanced search operators, and ability to create saved searches or favourite assets
Multichannel Audio Support:	Ability to view and manage videos with multichannel audio, switch between different audio channels, and download videos with selected audio channels.
Live Logging:	Supports live logging, allowing operators to watch and tag content in real-time, utilizing hotkeys for metadata entry.
Collaboration Tools:	Built-in collaborative tools like proofing/review, commenting, annotations, and frame-by-frame video markup.
Archival and Storage Management:	Supports archival workflows, moving active assets from the system to cold storage (e.g., AWS Glacier).System indicates the current storage location of assets.
Tagging and Collections:	Users can create collections or folders that can be added to by multiple users. Supports tagging with labels and colours for organisation.
Rights Management Integration:	Integration with rights management metadata to trigger actions based on RM metadata, such as access control based on embargo dates.
AI and Data Stream Integration:	Integration with AI services for automated metadata tagging (e.g., speech-to-text) and sports data streams (e.g., Sportradar) for automatic marker creation.
Duplicate Asset Detection:	Detects and flags potential duplicate assets during upload using file size, name, and/or hash.
Configurable Workflows:	Workflows can be configured for various tasks, including ingestion, metadata enhancement, and content distribution. Supports complex workflows with automated and manual tasks.
Bulk Upload and Editing:	Supports bulk upload of assets with configurable metadata forms and bulk editing of metadata, making it efficient to handle large volumes of sports content.
Mobile-Friendly Interface (Coming Soon):	Mobile-friendly interface for on-the-go access and uploads, particularly useful for field reporters and analysts.
System Statistics and Reporting:	Provides detailed system statistics and reporting capabilities, including storage use, asset count, user activity, and more, with exportable reports in CSV or XLSX formats
High-Availability and Redundancy:	Built with a multiply redundant architecture, ensuring no single point of failure. Suitable for high-demand environments like live sports events.
Flexible Integration with Third-Party Systems:	High flexibility in integrating with other software systems via APIs, ensuring seamless operations with existing sports technology infrastructure.
Customizable Dashboard:	Customizable landing pages based on user roles, enabling personalised experiences for different types of sports video users (e.g., editors, analysts, producers).