FOR IMMEDIATE RELEASE
AMSTERDAM, NETHERLANDS — September 11, 2026 — Squared Paper Ltd, a specialist in control systems and workflow automation software for the broadcast and media industries, today announced its expansion into the Netherlands. This strategic milestone marks a key step in strengthening the company’s European footprint to directly support growing media networks and broadcast clients across mainland Europe.
A Dedicated European Hub
The new operations in the Netherlands will serve as a central European hub, enabling Squared Paper to deliver localised solutions design, deployment services and technical support. By establishing a regional entity, the company will ensure faster delivery times and dedicated support for its European broadcast partners.
“Expanding our physical presence into the Netherlands is a natural step in deepening our commitment to the European market,” said Jon McNamara-Dale, Head of Sales at Squared Paper Ltd. “The Netherlands is a major broadcasting hub with a vibrant tech ecosystem. Having a dedicated footprint allows us to collaborate more closely with our existing European partners while making our Busby media enterprise integration platform even more accessible across the continent.”
Local Leadership and Expertise
The Amsterdam office will be spearheaded by Dilan van der Aar, who joins as Director, Netherlands. Van der Aar brings many years of deep industry experience managing complex, enterprise-scale integration projects using cutting-edge technologies across the Netherlands and broader European markets. In his new role, he will oversee local operations, business development, and client integration strategy.
“I am thrilled to join Squared Paper and lead our expansion in the region,” said Dilan van der Aar, Director, Netherlands. “Broadcast and media organisations across Europe are accelerating their technical modernisation, requiring flexible architectures to connect legacy and next-generation systems. Delivering Squared Paper’s advanced media enterprise integration platform locally ensures we can directly support our clients’ most complex project requirements.”
About Squared Paper Ltd
Squared Paper Ltd specialises in system integration, microservices, and workflow control software tailored for the broadcast and media industries. Founded in the UK, the company develops flexible, scalable software tools—including its flagship Busby platform—to streamline media production, asset management, and channel delivery.